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A brand is staged!
"Edelweiss Tour", promotion events, 2001 to date;
Promotional events for the "Edelweiss" weiss-beer brand for gastronomy (winter tour) and shopping malls (fall tour);
Brand experiences at the POS, for example:
"Kletter Action", "Pfiffkonzert", "Mobile Alm Tour", "Fensterln Tour", "Edelweiss Alpen Poker"
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