MANGO fashion cocktail in Linz

Main goal of the opening event of the first MANGO store in Linz city centre was a high scatter effect through media coverage – and these expectations were successfully fulfilled.

250 business, media and fashion guests experienced the successful ingredients of the event:
The most beautiful spring fashions from MANGO presented by Austria’s most beautiful women, former Miss Austria Silvia Hackl, Tanja Duhovich and Tatjana Batinic.

There was also a special surprise:
Erlebnismarketing successfully achieved the first public appearance of the newly “crowned” Miss Austria 2009, Anna Hammel as star guest on the catwalk – just a few days after the competition.

The vibrant fashion show presented the latest MANGO spring and summer fashions. Afterwards DJane Anet, cocktails and “Linz tapas” - originally finger food creations - ensured that the party atmosphere continued during the late-night shopping in the stylish atmosphere of the MANGO store.

The opening event was crowned also for another reason:
With an extensive media presence!