PR Event in the Vienna Hofburg

At the end of January 2010, Vienna became the centre of the international cycling world:
the Kazakh Astana team – currently the best cycling team in the world around superstar Alberto Contador – presented its plans and objectives for the new season.

About 200 international and national journalists and TV stations as well as guests from the political arena were invited by the sponsor, the Republic of Kazakhstan.
Vienna was selected as the venue for the presentation, since Kazakhstan holds the chairmanship of the OSCE – with its Head Office in Vienna – in 2010.

Erlebnismarketing was commissioned with the realization of the event and was once again able to demonstrate its great flexibility: there was only one week of preparation time!

According to media reports, it was a presentation that would have been the envy of a number of Formula 1 teams.