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Communicative Worlds of Experience
Staged presentations by Red Bulletin and voestalpine
Innovation brought to life, with record attendance! For the first time, the main event of the voestalpine corporation in the context of the “Lange Nacht der Forschung” (“Long Night of Research”) took place in Vienna in the Tech Gate: in trendsetting, interactive “Innovation Rooms” the visitors could immerse themselves in an exciting and informative journey through exemplary themes in the innovative world of steel. The expected number of visitors was significantly exceeded! A similar audience magnet was the Red Bulletin Magazine booth at the Medienmesse 09 (Media Trade Fair), which was inspired by a fast-paced pit lane. The very first trade fair appearance of the magazine featured information, interactivity and a special highlight: an implementation of an Augmented Reality application! |
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