Supervision since 2020 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations


Unique worlds of experience in the digital castle

The foundation for the new online presence was laid in extensive design and concept workshops between REICHLUNDPARTNER Digital and Lederleitner. The focus was on the implementation of a stylish online store with the aim of presenting Lederleitner’s unique product range and matching services in an appealing way on the web. For this reason, the focus was not only on the pure store functions, but also on creating content-based worlds of experience for the entire spectrum of Lederleitner’s world.

The eCommerce store is intended to reflect the entire Lederleitner world on the Internet. A digital castle modeled on the Walpersdorf branch is to be built with it. Usability is the main focus here, the online store should be as easy to use as possible, for old and young. After the target audiences are diverse, the site should be optimized for desktop, tablet, and mobile in the best possible way to create an exceptional experience on any device.

The goal of the new microsite, to make the advantages of the Mercedes-Benz special offer models clear to the user and to impress him visually as well as technically, has already been confirmed by the customer.

In addition to the new online presence, the opening wave of the new Lederleitner stores was also to be communicated through the media.


Content and visually appealing online presence

Lederleitner stands for highest product quality and unique creative and design competence. This special feature is also to be reflected in the new online presence. For the technical implementation, the choice fell on the CMS Shopware 6, which combines important features for the presentation and sale of products on the web with the possibility of designing content pages that are visually appealing. A special feature that also reflects the competence of Lederleitner’s furnishing stores in the digital world is the “Shop the Look” feature. This allows editors to offer stylishly coordinated product packages.

In order to focus media attention on the new openings in Vienna, St. Pölten and Linz, REICHLUNDPARTNER Public Relations implemented a series of press releases and interviews.