Experience marketing, the event agency

Your partner for professional B2B events.

In a time of permanent information overload, people want to experience brands and experience them with all their senses. Therefore, experience strategies are a key success factor in marketing communication, especially when it comes to emotional product differentiation, customer loyalty or employee loyalty. The Gesellschaft für Erlebnismarketing in Vienna is also internationally one of the most renowned event agencies in the industry.

RUP Live Experience

Events & Incentives

The more space digital channels take in our lives, the more importance the personal experience gains. For the Society for Experiential Marketing, “live experience” – learning through personal experiences – is the proven approach to successful event marketing and incentive management.

Our Misson

We inspire people and thus help companies to increase their competitiveness by developing unique experiences worldwide that have a lasting impact.

Event Marketing

Marketing events, product launches, award galas and anniversaries, start-ups and openings, media summits and press launches, capital market days, congresses with an experiential character, eco-efficient events.

Incentive Management

Learning expeditions (business, eco, social), sales competitions, motivation programs, incentive systems, incentive events, customer retention concepts, loyalty programs.

Worlds of Experience

Brand promotions, road shows, temporary brand and theme worlds (company, brand, product presentations), trade fairs and exhibitions.

Internal communication, employer branding

Business expeditions, workshows, executive meetings, management conventions, motivational events, information and learning events (change processes, leadership programs, vision and mission statement processes, strategy presentations, etc.)

Eco Efficient Events

Experiential CSR programs, value-oriented incentives, climate-neutral event design.

Digital events

Mobile and online platforms, live streaming, VR/AR worlds, AI experiences, webcasts, webinars, social media.

Company for experience marketing- more than an event agency

Experiential marketing offers far more than any other traditional event agency can provide. Because as the only social media agency in Austria, we have the background of a creative agency, digital agency, social media agency, public relations agency, media agency and a think tank for the development of new business models.

Added to this is the international scope: in the last 29 years, projects have been designed and implemented in 78 countries around the world.

The Gesellschaft für Erlebnismarketing was founded in 1993 by Rudolf Lumetsberger and Rainer Reichl and is run as an independent company today under the management and co-partner Hermann Gruber.

Our customers

Since 1993, we have implemented over 2,000 projects.
On any scale. At home and abroad. In all performance areas. For a wide variety of industries and customers.

Support since 2015
Care since 2020
Care since 2020
Care since 2020
Support since 1998
Care since 2020
Care since 2020
Care since 2020
Support since 2002

Invitation to get to know each other.


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