Foreword by the author: “The book 60 Journeys around the World describes my personal experiences on private and professional trips. Be it a trip on the Trans-Siberian Railway, crossing the Namib, expeditions in the Himalayas, rafting adventures on the wild Zambezi, being there live at the Dakar Rally in the Sahara, or driving a Formula 1 car in Estoril, to name just a few experiences. Over the years, I have traveled to 88 countries, 66 capitals, 104 major cities, 255 countries and regions, on 5 continents. As a result, I have spent 10 years of my life traveling and have circumnavigated the globe around 75 times.
Why 60 stories and experiences? Because I turned 60 this year. It could just as easily have been 100 travel experiences. My 60th birthday this year seemed like the right occasion. What’s more, at the end of the pandemic, which really restricted our travel and only allowed more adventures in our heads.”
“I have selected 60 destinations that contain personal adventures, experiences and encounters, are unique in the truest sense of the word, and could be the longings and dreams of anyone who wants to experience them once in a lifetime, so-called “Once In A Lifetime Experiences”.
All these adventure stories are tailor-made and sustainable travel experiences, told from my personal perspective. It’s about meeting other cultures and benefiting from their people. Experiencing extreme natural worlds and learning to properly classify people and their role in them. Traveling into the future, even though it’s not possible.”
Sustainability not only plays an important role in the travel experiences told. The book itself was also printed in a climate-neutral way and causes no CO2 emissions.
In addition, the net proceeds from the book sale will go to RUDI ́s AFRICA PROJECT – a sustainability project in Uganda initiated by Rudi Lumetsberger in cooperation with the Jane Goodall Institute Austria (JGI):
At the age of 26, she went into the jungle of Gombe on Lake Tanganyika to investigate suspected “apes” there. This made her famous.
In 2010, we immediately thought of them: The topic of corporate responsibility was taken up in the companies – and we developed incentive projects with an experiential and meaningful character.
In the meantime, Jane Goodall’s mission had also evolved. In 1977, the pioneer of behavioural research founded the first institute in her name – with the aim of working as a non-profit organization for the protection of chimpanzees – combined with a humanitarian vision. In the meantime, the work for the holistic protection of species has developed into a worldwide movement.
The declared aim is to show that each and every individual can make a valuable contribution to a world worth living in. For the respectful and sustainable treatment of people, animals and nature in harmony.
We have been supporting Jane Goodall’s projects and programs in the form of customer projects and our own funds since 2010.
Erlebnismarketing founder Rudi Lumetsberger had the pleasure of meeting Jane Goodall in person in Gombe National Park on Lake Tanganyika, hiking with her through the jungle and visiting her chimpanzees. We also organized events, lectures and press conferences with her in Austria and visited her in person at the British Embassy. We have built classrooms in Tanzania, given hope for years with school programs for pygmy children in Uganda, supported agricultural and reforestation programs.
Jane Goodall considers reforestation projects in Uganda to be particularly valuable. Together with the local population, the JGI has set itself the task of preserving Africa’s forests and their wildlife and actively contributing to climate protection.
Planting trees is only one (important) part of this. These projects integrate local people, explain to them the benefits of an intact forest for their local ecosystem, take joint protective measures and launch initiatives to establish tree nurseries for reforestation.
JGI (Austria) has been running these reforestation programs in the Budongo-Bugoma corridor in western Uganda since 2015 to safeguard biodiversity and the habitat of chimpanzees, raise awareness of sustainable agriculture and forestry among the local population and promote economic independence.
By connecting individual forest islands, important habitats (especially for chimpanzees) can be reclaimed, the ecological balance stabilized and the future for humans secured.
The model of decentralized tree nurseries developed by the JGI, which has already been implemented in communities in the Budongo-Bugoma corridor in recent years, is now to be taken to schools. In the coming years, it is planned to focus on education about forests, climate and reforestation in 10 schools.
Tree nurseries with planting beds and seedlings are set up around each school. These are mango, avocado and cocoa trees – because these “all-rounders” improve the soil and microclimate. They provide additional income and can be easily reconciled with the interests of local forest owners and farmers.
Environmental education and sustainable agriculture and forestry are top priorities in this project. After all, reforestation can only be successful in the long term with the local communities.
Schools are particularly important here. The focus is on raising young people’s awareness of the forest as a valuable resource, as a local and global climate regulator and as a habitat for humans and animals. At the same time, pupils are taught practical knowledge in the areas of agriculture and forestry.
The book can be ordered by e-mail at buero@erlebnismarketing.com
Traveling the world has been the life of author Rudi Lumetsberger for at least the last 40 years. Even during his studies at the Johannes Kepler University in Linz, he traveled to almost every continent as a tour guide. Relatively soon after his graduation and doctorate, he founded the Gesellschaft für Erlebnismarketing together with Rainer Reichl in 1993, which primarily deals with worldwide incentive and event programs and has developed into the leading full-service event agency in Austria. In 2017, he was inducted into the Hall of Fame by the Austrian event industry, in particular for his services to sustainable incentive experiences that go far beyond conventional travel and events.
As an independently managed company of the REICHLUNDPARTNER agency group, the Gesellschaft für Erlebnismarketing has the background of a creative agency, digital agency, media agency, social media agency and PR agency and is therefore more efficient than comparable agencies in Austria.
352 pages, hardcover
60 travel stories complemented by many emotional and authentic pictures
First edition, Vienna, December 2022
Copyright by Rudi Lumetsberger (author and publisher)
Publisher: Gesellschaft für Erlebnismarketing, Kärntner Ring 6/DG 1/6, 1010 Vienna
Climate-neutral printing
The book can be ordered by e-mail at
