Experience strategies as a success factor
In times of saturated markets, interchangeable products and permanent information overload, people want to experience brands, products and companies with all their senses.
Experience strategies are a key success factor in marketing communication, especially in terms of emotional product differentiation or customer loyalty.
Particularly in this digital age, the sustainable impact of experiences remains unbroken.
Brands and products are measured by their experience value for clients and how they help to improve the quality of life of each individual.
